How to Write a Marketing Email That Converts

by | Oct 25, 2022 | Blog, Digital Marketing, E-mail Marketing, SalesPilot CRM

How to Write a Marketing Email That Converts | Mixed Media Ventures

You’ve probably heard that email marketing is one of the most effective ways to connect with your target audience and promote your products or services. But what you may not know is how to write a marketing email that gets results. In this post, we’ll give you some tips on how to craft an email that will get opened, read, and clicked.

Keep it Short and Sweet

In a world where the average person is bombarded with over 100 emails a day, it’s more important than ever to make sure your marketing emails are short, sweet, and to the point. After all, who has the time or patience to read a long, drawn-out email when they could just delete it and move on?

The good news is, keeping your marketing emails short and sweet is easier than you might think. Here are a few tips to help you get started.

Keep the subject line short and sweet.

The subject line is often the deciding factor when it comes to whether or not someone will open an email, so it’s important to make sure it’s catchy and to the point. Avoid using too many keywords or overly sales-y language; instead, focus on giving the reader a brief overview of what they can expect from the email.

Get straight to the point.

As soon as someone opens your email, they should be able to tell what it’s about within seconds. This means that you need to make sure your opening sentence is clear and concise. Avoid starting with a long introduction or telling a story; instead, jump right in and tell the reader what you want them to know.

Use short paragraphs and sentences.

Making your paragraphs and sentences short will not only make your email easier to read, but it will also ensure that your message doesn’t get lost along the way. Stick to one main point per paragraph and avoid going off on tangents; if you have multiple things you want to say, send multiple emails instead of trying to cram everything into one.

Use bullet points whenever possible.

If you have a lot of information that you need to include in your email, using bullet points is a great way to make sure it’s all presented in an easily digestible format. Not only will this make your email look cleaner and more organized, but it will also make it easier for the reader to skim through and find the information they’re looking for quickly and easily.

Short marketing emails are more effective because they’re easier for people to digest. If you want people to read (and act on) your emails, follow these tips to keep them short and sweet.

Write a Compelling Subject Line

Imagine you’ve spent hours crafting the perfect email marketing campaign, but there’s one crucial element that you’re forgetting: the subject line. The subject line is what entices recipients to open your email in the first place, so it’s important to make it count.

Your subject line is what will determine whether someone opens your email, so it’s important to make it count. A good subject line should be clear, concise, and direct. It should also be reflective of the content of your email—if your email is about a new product launch, for example, then your subject line should mention the product launch. Finally, avoid using gimmicky tactics like all caps or excessive exclamation points; these will only serve to turn people off, and the ISPs such as Google, Yahoo, etc. may blacklist you as a spammer…

Here are a few tips on how to write a compelling subject line for your marketing emails.

Keep It Short and Sweet (this is clearly a familiar theme)

Your subject line should be short, sweet, and to the point. Recipients are more likely to open an email with a brief, descriptive subject line than one that’s long-winded and difficult to understand. So, take the time to edit your subject line down to its essence.

Avoid Spammy Words (this can kill all your email marketing efforts)

There are certain words and phrases that trigger spam filters, so it’s important to avoid them in your subject lines. Some of the most common spam words include “free,” “win,” and “cash.” If your subject line includes any of these words, there’s a good chance that your email will never see the light of day.

Make It Urgent

People are more likely to respond to an email if they feel like they need to act fast. So, try incorporating words like “deadline,” “important,” or “time-sensitive” into your subject line. This sense of urgency will encourage recipients to open your email right away.

The subject line of your marketing emails is just as important as the content inside; after all, it’s what entices recipients to actually open and read your message. By following these tips, you can write a compelling subject line that will help ensure that your email marketing campaigns are successful.

Use Personalization Tokens

As the business leader and/or business owner, you should always be looking for ways to increase your conversion rates. You may have already tried several different tactics, but have you considered using personalization tokens? Including personalization tokens in your marketing emails is a great way to increase engagement and conversions. Here’s why.

What are Personalization Tokens?

Personalization tokens are pieces of information that you can insert into your emails that will be automatically replaced with the relevant information for each individual recipient. For example, you can use a personalization token to insert a recipient’s first name into the email so that it reads “Hi [First Name].”

You can also use personalization tokens to insert other information like a recipient’s city, state, or country. This is particularly useful if you’re running a promotion that’s only relevant to people in certain locations. By including personalization tokens in your marketing emails, you can be sure that each email feels like it was written specifically for the recipient.

Why Should I Use Personalization Tokens?

Using personalization tokens is a great way to increase engagement and conversion rates. When people feel like an email is addressed directly to them, they’re more likely to open it and read through it. And if they find the content to be relevant and useful, they’re more likely to take action on it.

Including personalization tokens in your marketing emails is one of the easiest ways to make sure that each email feels like it was written specifically for the recipient. If you’re not already using them, now is the time to start!

Use beautiful images and visuals. (Depending on your audience)

Good visuals can make a big impact in an email, so take advantage of that by using high-quality images and infographics wherever possible. This will make your emails more engaging and help you get your message across more effectively.

Proofread before hitting send!

In the business world, first impressions are everything. You only have one chance to make a good impression, so it’s important to make sure that your email marketing campaign is error-free. After all, an email full of typos and grammatical errors is not going to inspire confidence in potential customers.

Proofreading your emails may seem like a tedious task, but it’s essential if you want your email marketing campaign to be successful. By taking the time to proofread your emails, you can be sure that they’re clear, concise, and free of any errors.

Furthermore, proofreading your email marketing emails is so important because:

It’ll make you look more professional.

A well-written, error-free email will give potential customers the impression that you’re a professional who takes their business seriously. On the other hand, an email full of typos and grammatical errors will make you look unprofessional and sloppy.

It’ll help you avoid embarrassing mistakes.

It’s always awkward when you send out an email with a mistake in it – especially if it’s a typo or grammatical error. Taking the time to proofread your emails before you hit “send” can help you avoid these embarrassing (and often costly) mistakes.

It’ll improve your open rates and click-through rates.

If your emails are free of typos and other errors, people are more likely to read them and click on the links inside. However, if your emails are full of mistakes, people will likely just delete them without even reading them.


As you can see, there are many good reasons to proofread your email marketing emails before sending them out into the world. By taking the time to do this one simple task, you can avoid embarrassing mistakes, improve your open rates and click-through rates, and make a good impression on potential customers. So next time you’re about to hit “send” on an email marketing campaign, take a few minutes to proofread it first – it could be one of the most important things you ever do for your business!

Include a CTA (Call to Action)

As we have been discussing, email marketing can be a great way to reach out to potential and current customers, consistently. However, if you’re not careful, your email marketing campaign could fall flat. One way to avoid this is to make sure that each email you send includes a call to action (CTA). But what exactly is a CTA, and why is it so important? We’ll get into that in a moment…

Every marketing email should have a call-to-action (CTA) that tells recipients what you want them to do next. Your CTA could be something as simple as “Click here to learn more” or “Visit our website to shop now.” Just make sure that it’s clear and easy to understand; otherwise, people will likely gloss over it entirely.

Let’s go over a few points to create additional clarity:

What Is a Call to Action?

A call to action is simply an instruction or command that you include in your email asking your recipients to do something specific. For example, a CTA might ask recipients to “click here” to learn more about a certain product or service, or it might ask them to “sign up now” for a special offer.

Including a CTA in your email marketing emails is important because it gives your recipients a specific task to do. Without a CTA, your email might just sit unread in someone’s inbox. But with a CTA, you’re giving your recipients a reason to act and engage with your brand.

Types of Calls to Action

There are many different types of calls to action that you can include in your email marketing emails. Some of the most common include:

  • Asking recipients to click through to your website
  • Asking recipients to like or follow your social media pages
  • Asking recipients to sign up for your newsletter
  • Asking recipients to download a white paper or e-book
  • Asking recipients to register for an event
  • Asking recipients to make a purchase

How to Write an Effective Call to Action

Now that you know what a call to action is and why it’s important, let’s talk about how you can write an effective one. Here are some tips:

  1. Keep it short and sweet – Your CTA should be short, clear, and easy to understand. Avoid using jargon or overly complicated language.
  2. Use strong verbs – Verbs like “download,” “sign up,” and “register” are powerful and will encourage recipients act.
  3. Make it urgent – Adding words like “now” or “today,” create a sense of urgency and will prompt recipients to act right away.
  4. Personalize it – Addressing your recipient by name makes them feel special and appreciated, which could encourage them to act on your CTA.

A call to action (CTA) is simply an instruction or command included in an email asking the recipient to do something specific, like click through to the website or sign up for the newsletter. Including a CTA in each email you send your prospect, customers, clients, members, or subscribers gives them a specific task to do.  Without a call to action your email might just sit unread. There are many different types of CTAs related to different actions, such as registering for an event or even making a purchase. To make sure your CTAs are effective, keep them “short and sweet,” use strong verbs, make them urgent, personalize them where you can, And address your subscribers by name.

Send at the Right Time

The time at which you send your email can also impact its success rates—so pay attention to when you’re hitting “send.” According to data from HubSpot, the best time to send an email is mid-week (Tuesday through Thursday) during normal business hours (9 AM to 5 PM). Of course, this may vary depending on your industry or target audience—but it’s a good general rule of thumb to follow.

Make sure you review your open and engagement rates at the various times you may be testing the sending of your marketing emails, so that you may send at the best time possible for your recipients.  You can also do a Google search for “best times to send email marketing for ________ business.  The blank being your business type, whether an accountant, law firm, etc.  Chances are someone has done a study on this recently…

Email marketing can be a highly effective way to promote your products or services—but only if done correctly. By following the tips outlined in this post, you can write marketing emails that get opened, read, and clicked by your target audience. So what are you waiting for? Start writing those emails!

If you are interested in learning more about E-mail marketing, marketing automation, content marketing, and more, take the time to book a brief 20 – 30 minute discovery call with us here.


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