Having a website for your business is the first step in building your online brand and achieving your online goals. In fact, understanding your end goals, and providing you with the website defined paths, and flows will give your prospects and customers the experience both you, and they are looking to have. In addition to well, predefined workflows, a well-defined marketing program assures you reach your audience, broaden your brand, increase lead generation, convert sales, etc.
We consult with you to understand your goals, and can assure a digital marketing strategy that can tactically get you where you need to go.
93% of online experiences start with a search engine, whether Google, Yahoo, Bing, or Amazon.com. Yes, Amazon.com. 55% of all product searches online start with Amazon.com, so they can be considered a search engine that you must optimize for if you are selling products online and on Amazon.com.
Google continues to dominate search with about 64% of all searches, and you need to think about all formats of SEO, not just desktop and laptop searches. Search Engine Journal has reported, mobile based “near me or around me” searches are up 146% year over year, search on mobile for luxury items is up over 50% from the previous year, 74% of travel hotel check-ins are made for same day check-in via mobile, and much more. You’re SEO must cross platforms, and out team use best practice and the newest strategies to boost your rankings whether on desktop or mobile. We help deliver the results for you online you are looking for.
Social media has proliferated the consumer sector at a faster pace than just about any online service or services. Businesses have also adopted social media at an accelerated pace. Never could a business create engagement with their prospects and customers across multiple platforms for sales and support. However, like most methods of marketing, you need to have a strategy, associated tactics, and plan to successfully engage them, broaden your brand, increase sales, and/or support them effectively. We’re able to connect you via Facebook, Google, Twitter, Instagram, LinkedIn, Pinterest, Dribble, etc. We’ll ensure you’re in front of your customer no matter the platform they are on, and that you can engage them the way they would like.
Search Engine Marketing (SEM) Paid Search / Pay Per Click Advertising (PPC)
Paid search engine marketing campaign management requires strategy, specific skills, and impeccable implementation overseen by expert Paid Search managers. From the inception of the discussion to keyword research, strategy, A/B split testing, to our platform for services, we continuously improve and tweak your campaign for success. Typically, thought to be a search engine advertising solution only, there are now social media strategies to be taken into consideration with platforms such as Twitter, Facebook, and LinkedIn as well depending on your addressable market and services offered.
If you have tried PPC marketing in the past and did not have a great experience with it, contact ups, to learn how we can help you redirect your efforts and help you convert leads, list subscribers, sales, and more.
If you’ve never tried PPC marketing in the past, it’s “one” f the fastest ways to jump to the front of the line and get noticed using a well thought out keyword strategy.
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