Four Reasons Why Pay-Per-Click Advertising May be Right for Your Business
There is fierce competition for search engine visibility in the digital marketing space today – an enormous reason is that small, mid-market, and enterprise businesses must stake their claim and ensure their presence is felt online to grow their lead generation and sales and to support their customers and clients. In addition to Search Engine Optimization (SEO), Content Marketing, and Social Media Marketing, Pay-Per-Click (PPC) is a great way to garner huge returns for your business depending on your goals.
What is Pay-Per-Click Marketing or Paid Advertising?
This is an approach which involves the use of search engine advertising to increase the number of visitors on your website. This way, clicks are generated rather than “earned” since you pay a small fee to the search engine anytime your ad is clicked.
Ultimately, Pay-Per-Click (PPC) / Paid Advertising is a great strategy, but may not be for everyone. However, as with any business, being realistic about your opportunities will help you make the most of your PPC campaign. Before deciding whether or not a PPC campaign will be right for you and your marketing strategy, a thorough examination of your business and your marketing needs will help you maximize the potential therein. Why may PPC just be the magic touch you need for your business?
- It is great for Web Users. Studies have revealed that paid ads are clicked on or used as often or more than other digital marketing advertising forms. This means the advertisement on a page does not really matter to online users so long as their search produces results that provide solutions. Since most web users use search engines when they are in need of products and services, the search results – including Pay-Per-Click ads, are generally very relevant based on their keyword search context and need. Interestingly, a formula has been developed by Google to ensure that PPC ads meet the specific needs of users.
- It is great for Brand Advertisers. The goal of every advertiser is to ensure that they get their message into the minds of their target audience, with the ultimate objective to influence the purchasing behavior of these users. Pay-Per-Click helps advertisers reach out to those who are in active search for a specific product. Over time, the brand begins to accumulate significant value – paid search is a great tool that can help you in your quest to achieve this goal. PPC helps brand advertisers to depend more on results gotten from studying the perception and search query of target customers. This is an effective way to determine how effective your ads are when compared to that of your competitors.
- Specific User Intent. Most advertising platforms such as radio commercials or TV make use of interrupt mechanism to reach users. However, search engines offer a more direct approach. Since users actively search for specific products and services concerning a particular brand, prospects that click on your PPC ads may already need information about your product.
- It can Work with other Strategies. Your PPC campaign can be effectively combined with other marketing strategies to maximize profit. When this is done right, and users see your website ranking on Google’s first page, your ad and business enjoy credibility and trust of these web searchers.
Navigating through the murky waters of the digital marketing space can get tricky at times. As with any business, it is important for your brand to consider the demands of Pay-Per-Click / Paid Advertising on Google, Facebook, and other Web Properties to augment your marketing strategy and its potential for your business. In doing so, you can maximize its potential and enjoy increased revenue for your business.
If you are interested in learning more about how PPC, Paid Advertising, Remarketing, or have other questions as to how these solutions might integrate into your existing online marketing strategies, please reach out to one of Mixed Media Ventures Senior Digital Marketing Consultants today at 888.980.8170 or [email protected].
Jack Brandt is President of Mixed Media Ventures. In his 18 years in the online (Internet) space, he has worked with organizations of all sizes, with one employee to 50,000+ employees consulting them on how to grow their businesses and help their clients/customers achieve their online goals. He's worked for some of the top Internet companies of their day, and some you've never heard of. In every case, Jack has helped his clients to achieve their online goals with unique solutions that helped them generate new revenue streams. He now leads Mixed Media Ventures and helps businesses with their Digital Marketing efforts, helping them generate leads, prospects, and clients.
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