9 Reasons Your Website Should Be a Living, Breathing Entity — Not Just an Online Brochure

by | Oct 4, 2022 | Blog, Digital Marketing, Inbound Marketing, Small Business, Web Design, Web Development, Website

Website Design | Mixed Media Ventures

Your website is one of the most important marketing tools at your disposal. It’s often the first introduction potential customers have to your business, and it’s a 24/7 salesperson working to promote your products or services. With that in mind, it’s important to make sure your website is doing its job — which means more than just looking nice.

Your website should be a living, breathing entity that is always being updated with new content, offers, and information. If it’s not, then you’re missing out on valuable opportunities to engage with your target audience and generate leads. Here’s a closer look at why keeping your website up-to-date is so important…

A Website Can (and Should) Be an Effective Marketing Tool

A common misconception about websites is that they’re only meant to provide information. While it’s true that potential customers will use your website to learn more about what you do and what you offer, your website can (and should) also be used as an effective marketing tool. In other words, your website should be designed with the sole purpose of driving conversions.

To do this, you need to incorporate strong calls-to-action (CTAs) throughout your site. CTAs are buttons or links that tell visitors what action you want them to take next. For example, if you’re selling a product on your website, then your CTA might say “Buy Now” or “Add to Cart.” If you’re looking to generate leads from your website, then your CTA might say “Get a Free Quote” or “Download Our eBook.” No matter what action you want visitors to take, make sure your CTAs are clear and effective.

The Internet Is Constantly Changing

What worked yesterday might not work today, and what works today might not work tomorrow.  Business owners and leaders need to be prepared to change with the times. That means regularly adding new content, trying new things, and keeping up with the latest trends. With so much competition on the internet, it’s important to stay ahead of the curve and offer visitors something new and fresh. That could mean anything from writing a blog to incorporating video content. Whatever you do, make sure you’re doing it for the right reasons. Don’t add new content just for the sake of it – make sure it’s relevant and useful to your audience. And don’t be afraid to experiment. The web is constantly evolving, so website owners need to evolve with it. The only way to do that is to try new things and see what works best for your website.

You’ve Got Competition

No matter what industry you’re in, it’s important to have a website that reflects your company well. Your website is often the first interactions potential customers will have with your business, so it’s important to make sure it makes a good impression. In addition, your website is a great tool for existing customers. It can be a resource for them to find information or contact you. If you don’t have a website, you’re missing out on a valuable opportunity to reach new and existing customers.

Your competition is also always changing. If you’re not actively working to improve your website, your competition will soon surpass you. In order to stay ahead of the curve, you need to continually invest in your website. That might mean hiring someone to help you with SEO, paying for advertising, or even just regularly blog postings to keep people coming back to your site. Don’t let your competition get ahead of you – make sure you’re always investing in your website.

A Website Should Reflect Your Brand Values

Your website is an extension of your brand, and as such, it should reflect your brand values. If you want to project a professional image, for example, then your website should be clean and sleek with easy-to-navigate menus and well-written content. If you want to project a fun and friendly image, then your website can be more whimsical in its design with playful fonts and colors. But regardless of what image you want to project, your website should always be accurate and up-to-date. Failing to do so can give visitors the impression that you’re not really keeping up with the times, which can damage your credibility. Therefore, it’s important to regularly review your website to ensure that all of the information is accurate and that the design still reflects your current brand identity. By taking these steps, you can ensure that your website makes the best possible impression on everyone who visits it.

It Helps You Rank Higher in Search Results

One of the most important roles your website plays is helping you rank higher in search results. When you regularly update your site with new content, you’re telling search engines like Google that your site is active and relevant. As a result, they’re more likely to show it to people who are searching for terms related to your business. On the other hand, if you never update your site, Google will assume it’s outdated and of little value to searchers. That will cause your rankings to drop, making it harder for people to find you when they’re looking online. That’s why it’s so important to keep your website up-to-date with fresh content on a regular basis. Not only will it help you attract more visitors, but it will also ensure that those visitors are more likely to convert into customers or clients. 

It Keeps People Coming Back for More

If you want people to keep coming back to your website, you need to give them a reason to do so. Adding new content on a regular basis does just that. Whether it’s a blog post about an industry trend or a new product page featuring your latest offerings, fresh content will give people a reason to keep coming back to see what’s new. And the more often they visit your site, the more likely they are to do business with you down the road.

Updated content also helps you build relationships with the people who visit your site. By providing helpful information and offering value, you create a rapport that can lead to trust and loyalty over time.

It Should Help Generate Sales Leads and Sales

A website is not a static piece of digital real estate. It should be designed with a purpose and that purpose is typically to support business goals such as generating sales leads and sales. The most effective websites are usually the ones that have been optimized to support these specific goals. This means that they typically include features such as clear and prominently displayed calls-to-action, contact forms, and live chat options. In addition, they often feature compelling content that helps to educate and inform website visitors about the products or services being offered. By taking these steps, you can ensure that your website is helping to generate sales leads and sales.

It Shows You’re Still in Business

It shows that you’re a alive and thriving business. An outdated website with old information can make potential customers think that you’re no longer in business. On the other hand, an active website with fresh content shows that you’re keeping up with the times and that you’re invested in your business’ success.

Your Website Should Help You Build Lasting Relationships with Your Customers

A website is more than just a digital brochure – it’s an opportunity to build lasting relationships with your customers. How? By incorporating features like live chat or a blog into your site, you can give visitors the ability to engage with your brand on a deeper level. And the more engaged a customer is with your brand, the more likely they are to become a loyal lifelong customer. So if you’re looking to take your business to the next level, a well-designed website is essential. With the help of an experienced web developer, you can create a website that will help you cultivate lasting relationships with your customers for years to come. 


An active website is important for many reasons. First, the internet is constantly changing and if you want your website to be successful, you need to change with it. Second, if you’re not actively working to improve your site, your competition will soon surpass you. Third, an active site shows that you’re a alive and thriving business—something that is important for attracting new customers. So if you want your website to be successful, make sure that it’s constantly evolving and growing along with the times!

A website that is nothing more than an online brochure is missing out on valuable opportunities to engage with potential customers and generate leads. Your website should be a living, breathing entity that is always being updated with fresh content, offers, and information. Doing so will help you rank higher in search results, keep people coming back for more, and build relationships that can lead to trust and loyalty over time.

If you would like to learn more about how Mixed Media Ventures can help create you a compelling website with the features that will help your business grow, reach out to Mixed Media Ventures today for a discovery call and consultation.



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