It’s no secret that video is one of the most powerful tools in a digital marketer’s toolkit. After all, video is an incredibly versatile medium that can be used to promote products and services, build brand awareness, drive traffic to websites, and generate leads.
What’s more, video is highly shareable—meaning it has the potential to reach a large audience quickly and easily. In fact, studies have shown that videos are shared 1200% more than both text and images combined. And with social media platforms like YouTube, Facebook, and Instagram making it easier than ever to post and share videos, there’s really no excuse not to be using video in your digital marketing.
Not convinced? Here are seven more reasons why you need to start using video in your digital marketing today:
Videos Increase Engagement
Let’s face it—most people would rather watch a short video than read a long blog post or article. In fact, research has shown that people are far more likely to engage with video content than any other type of content. So if you’re looking for a way to increase engagement with your target audience, using video is a great place to start.
You’ve also likely heard that “a picture is worth a thousand words.” In the world of digital marketing, this old saying couldn’t be more true. Customers are bombarded with an overwhelming amount of content on a daily basis, and it can be difficult to break through the noise. However, by using video content, you can increase engagement with your target audience and break through the clutter.
- According to HubSpot, including video on a landing page can increase conversion rates by 80%.
- Videos also result in a 157% increase in organic traffic from SERPs (Search Engine Results Pages).
- Not only do videos help with organic traffic, but they also play a role in paid advertising. After watching a video, 64% of users are more likely to buy a product online.
- The reason videos are so effective is that they are easy to consume and share. In fact, social video generates 1200% more shares than text and images combined. This is likely because 65% of people are visual learners.
Videos are also an excellent way to humanize your brand and build trust with your target audience. When customers see the faces behind a company, they are more likely to form an emotional connection and trust the company.
Furthermore, videos allow you to show—rather than tell—customers about your products or services. You can demonstrate how your product works or showcase customer testimonials in a way that is much more engaging than simply reading about it on a website or in an email blast.
Videos Help You Tell Better Stories
A picture may be worth a thousand words, but a video is worth so much more. That’s because video allows you to tell stories in ways that text and images simply cannot match. With video, you can show rather than tell—which can be incredibly powerful when it comes to engaging your target audience and getting your message across.
Video is one of the most powerful tools in your digital marketing arsenal. A good video can help you connect with your audience on an emotional level and inspire them to take action. That’s because video is an incredibly efficient way to communicate a message. In just a few minutes, you can tell a story that would otherwise take pages and pages to describe in text.
What’s more, video is highly shareable content. People are more likely to share a video than they are to share a blog post or article. That means that your story has the potential to reach a much wider audience than it would if you were relying on text alone.
How to Use Video in Your Digital Marketing
There are endless ways to use video in your digital marketing. You can use video to tell the story of your brand, highlight customer testimonials, showcase your products or services, or even just create helpful educational content. The possibilities are virtually limitless.
One important thing to keep in mind when creating videos is that quality matters. A poorly produced video will reflect poorly on your brand and could do more harm than good. Luckily, you don’t need Hollywood production values to create a high-quality video. These days, even a smartphone can shoot decent video footage. Just be sure to invest in some basic equipment like a tripod and microphone to ensure that your videos are as professional as possible.
Videos Are Incredibly Versatile
As we mentioned before, one of the best things about video is its versatility. There are so many different ways you can use video in your digital marketing—from product demonstrations and educational tutorials to customer testimonials and brand storytelling. No matter what your goals are, there’s a good chance that video can help you achieve them.
Videos Boost SEO Efforts
If you’re looking for a way to boost your website’s SEO efforts, look no further than video. That’s because search engines like Google love videos—and tend to rank them higher in search results pages as a result. What’s more, adding videos to your website can also help increase the amount of time people spend on your site— which is another key ranking factor for search engines like Google.
Videos Increase Time Spent on Site
One of the most important factors in SEO is the amount of time that users spend on your site. The longer someone spends on your site, the more likely they are to find what they’re looking for and the more likely they are to convert into a customer or client. By providing informative and engaging videos, you can keep viewers on your site for longer periods of time. This will improve your website’s SEO by signaling to search engines that your site is providing valuable content that people want to see.
Videos Improve Engagement Levels
Another important factor in SEO is engagement levels. Engagement levels refer to how often users interact with your site and how long they spend doing so. The more engaged a user is, the more likely they are to convert into a customer or client. Videos improve engagement levels by providing an interactive element that encourages users to stick around and explore your site further. This increased engagement will signal to search engines that your site is worth featuring prominently in search results.
Videos Boost Social Shares
Social shares are another important factor in SEO. Social shares refer to how often users share your content on social media platforms like Facebook, Twitter, and LinkedIn. The more times your content is shared, the greater its reach and the higher its ranking in search results. Videos are particularly effective at boosting social shares because they are easy to share and they tend to be more entertaining than other types of content like articles or blog posts. When users share your videos on social media, it will help improve your website’s SEO by increasing its reach and visibility online. (We’ll examine this a little more later in this post)
Use video in your social media posts.
If you want people to engage with your content, you need to give them something that’s worth their time and attention. And there’s nothing more attention-grabbing than a well-produced video. So instead of sharing another link or photo on social media, try sharing a video instead. You’ll be surprised at how much more engagement you get.
Make sure your videos are high quality.
In today’s age of HD smartphones and 4K TVs, people are used to seeing high-quality visuals. So if you want people to watch and share your videos, you need to make sure they’re high quality. That means investing in good equipment and editing software, as well as hiring a professional videographer if necessary. The extra effort will pay off when people see your videos and are impressed by their production values.
Keep your videos short and sweet.
People have short attention spans, so it’s important to keep your videos short and sweet. Aim for videos that are 1-2 minutes long at most. Anything longer than that risks losing people’s attention before they even get to the end of the video. So make sure you edit your videos down to their most essential parts before sharing them on social media.
Videos Improve Conversion Rates
If you’re looking for a way to improve conversion rates on your website or landing page, adding a video is a great place to start. In fact, studies have shown that having a product demonstration or explanatory video on your landing page can increase conversion rates by up to 80%. So if you’re not already using video on your website or landing page, now is definitely the time to start.
If you’re not using video as part of your digital marketing strategy, you’re missing out on a huge opportunity to improve your conversion rates. Video is one of the most versatile and effective tools that you can use to reach your target audience, and it can be used in a variety of ways to help improve your conversion rates. Here are just a few of the ways that video can help you boost your bottom line.
Use video on your landing page.
A study by EyeViewDigital found that using video on your landing page can increase conversion rates by 80%. That’s a huge increase, and it’s not hard to see why. Video is an engaging medium that can capture attention and communicate information more effectively than text alone. When used on a landing page, video can help to improve both click-through rates and time on site, two essential metrics for conversion rate optimization.
Use video in email marketing campaigns.
Including a video in your email marketing campaigns can also lead to improved conversion rates. A study by Forrester found that including a video in an email leads to an increase in click-through rates of 200-300%. And once viewers click through to your website, they’re more likely to convert; according to HubSpot, including a video on a landing page can increase conversion rates by as much as 86%.
Use explainer videos.
Explainer videos are short, informative videos that explain what your product or service does and how it can benefit the viewer. They’re an excellent way to get prospective customers interested in what you have to offer, and they can be extremely effective in boosting conversion rates. One study found that using an explainer video on a landing page led to an increase in conversion rates of over 20%.
Videos Drive Social Shares
As we mentioned before, videos are highly shareable—which means they have the potential to reach a large audience quickly and easily through social media platforms like YouTube, Facebook, and Instagram. In fact, studies have shown that videos are shared 1200% more than both text and images combined—so if you’re looking for a way to increase social shares (and reach), using video is definitely the way to go about it.
Videos are Highly Shareable
As mentioned earlier, videos are highly shareable… One of the main reasons why videos are so effective at boosting social media shares is because they are highly shareable. In fact, according to HubSpot, four times as many consumers would rather watch a video about a product than read about it. And when consumers watch product videos, they’re almost 60% more likely to purchase that product.
Not only that, but people are also more likely to share videos than other types of content. In fact, according to Wyzowl’s State of Video Marketing Survey, 78% of people have shared a brand’s video in the last week. That’s a huge number! And it just goes to show how powerful video can be when it comes to increasing your social media shares.
Videos Tell a Story
Another reason why videos are so effective at boosting social media shares is because they tell a story. People love stories—that’s why books and movies are so popular. And when you use video to tell a story, you can capture people’s attention and interest in a way that other types of content simply can’t match.
For example, let’s say you own a bakery and you want to increase your social media shares. You could post photos of your baked goods, which would probably get some likes and shares. But if you posted a video showing how your bakery makes its famous cinnamon rolls from start to finish, you would probably get even more likes and shares. Why? Because people love seeing behind-the-scenes footage and learning how things are made.
Videos Help You Build Trust
Finally, using videos in your digital marketing can also help you build trust with both existing and prospective customers by humanizing your brand and allowing customers to get to know the people behind it.. Conclusion: As you can see from the points above, there are plenty of reasons why you should be using video in your digital marketing today.. If you’re not already using this powerful medium as part of your digital marketing strategy , now is definitely the time to start.
Videos are a powerful tool in the world of marketing, especially when it comes to building trust with your customers. That’s because videos allow you to show, rather than just tell, your audience what your business is all about. You can use videos to introduce yourself and your team, showcase your products or services in action, and even address common customer concerns head-on. In other words, video gives you the opportunity to really connect with your audience and build the kind of relationship that leads to trust.
How to Use Videos in Your Marketing Strategy
Now that you know how powerful videos can be when it comes to building trust with your customers, you’re probably wondering how you can use them in your own marketing strategy. There are a few different ways you can go about it:
- Use video as a way to introduce yourself and your team. Let your customers get to know you on a personal level!
- Create product demonstration videos that show off your products or services in action.
- Address common customer concerns head-on with helpful tip videos or FAQs.
- Get creative! There are endless possibilities when it comes to video marketing, so don’t be afraid to experiment until you find what works best for you and your business.
Videos Help You Tell Your Story in an Engaging Way
I think we’ve mentioned this but it bears repeating… Your story is the foundation of your brand and what makes you different from your competitors. Videos are the perfect medium to tell your story in an engaging way that will resonate with your target audience. When you tell your story authentically and share your company’s values, you will begin to build trust with your audience.
Videos Help You Show Your Human Side
People want to do business with other people, not faceless corporations. Videos help you show the human side of your business by featuring employees, customers, and testimonials. When people see that there are real people behind your brand, they will be more likely to trust you.
Videos Help You Promote Transparency
In order for people to trust you, they need to know that they can rely on you to be transparent. Videos are a great way to promote transparency because they allow you to show, not just tell, your audience what you’re all about. For example, if one of your values is “honesty,” you could use a video to show how you handle customer complaints in a transparent way.
If you’re not using video in your digital marketing strategy, you need to start right now. Video helps you to increase engagement, tell better stories, boost your SEO efforts, improve conversion rates, drive social media engagement, and help you build trust with your prospects and customers. There are so many reasons to use video that there’s no excuse not to be incorporating it into your marketing campaigns. If you’re interested in learning more about video marketing and how to incorporate it into your business’ digital marketing strategy, contact us today. We’d be happy to chat with you about how we can help get you started on the path to success.
If you’re interested in learning more about how we can help you drive a stronger story, build your brand, help you convert more customers to buyers, reach out to us today and schedule a no obligation discovery call here: https://discovery-call.mixedmedaventures.com, and we’d be happy to chat with you about your goals and ensure you’re pointed in the right direction.