How to Write Blog Posts that Promote your Business
Creating captivating and engaging content used to be a choice. Individuals and companies could decide to use blogs and articles to attract target buyers and compel them to make purchases. Not anymore. Writing blog posts is no longer optional these days. It is now crucial to an effective digital marketing strategy. To build trust, direct attention to a specific […]
What is Facebook Zero and Why You Should Take Advantage
On January 11, Facebook published an announcement that sent the social media world into some sort of frenzy. Different words and phrases such as “apocalyptic” and “end of days” were used to describe the latest development. As more information has now been made available several months later, the effect of this announcement on brands and their pages […]
2018 Mid Year Social Media Strategies to Grow Your Business
2018 is in full swing, it’s June, although you’d never know it with the weather the way it is. However, I digress. If you don’t have a handle yet on how you’re going to craft the rest of your year from a strategic perspective or have a calendar in place yet, it might be time […]
4 Reasons Why PPC Advertising Could Be Perfect for Your Business
Four Reasons Why Pay Per Click Advertising May be Right for Your Business There is fierce competition for search engine visibility in the digital marketing space today – an enormous reason is that small, mid-market, and enterprise businesses must stake their claim and ensure their presence is felt online to grow their lead generation and […]
Think Sales Funnel Pages and Not Just Web Pages for Your Website
Thinking Sales Funnels and Not Just Pages of Your Website As an entrepreneur and business owner, you probably invest a lot of time in the value your marketing strategy offers to your business. More so, you also realize that the ultimate goal of your marketing strategy is to produce leads and sales. Without an effect marketing […]
Why Your Website Needs SSL Security before July 2018
Why Your Website Needs SSL Security before July 2018 Although Google has continued to push webmasters to make their website “HTTPS Secure”, websites considered “not secure” have been given a fair chance to compete – until now. But, effective July 2018, Google will be taking security to another level – all “HTTP” websites will be […]
How to Use Psychological Tactics to Increase Conversion Rates of Online Sales
Increasing or optimizing your conversion rate is a two-way activity consisting of what, and how you offer. Well, much of what you would be of two-way is unique to your product and the target audience. But, how you go about this is also crucial. Increasing conversion rates generally involves convincing a great percentage of your […]
5 Reasons Why your Business Must Live Stream on Social Media Now
5 Reasons Why your Business Must Begin Live Streaming on Social Media Now If You’re Business Isn’t Live Streaming on Social Media or Using Video You’re Getting Late to the Game. The digital world is constantly evolving, ensuring marketers and businesses alike remain on their toes as they strive to key into new ways to […]
Why Your Business Needs a Mobile First Approach Right Now
The number of internet-enabled mobile devices in the world today is incredible. Even more intriguing is how much people make use of these mobile devices. Today, even before our eyes open up fully to see daylight, we first reach out to our mobile devices. These devices have become so important in our lives and we […]
5 Reasons Why Local Business Citations Matter For Your Local Business
Local business citations are one of the essential factors that determine the ranking of a website in a local search engine and in mobile search today. They are mentions of your Company Name, Address, and Phone Number (NAP) around the web. If you are finding it difficult getting your busing web page at the top […]