- Over 36% of mobile subscribers use iPhones or iPads to read email and 34% of subscribers only use mobile devices to read emails. (Informz)
- 80% of internet users own a smartphone. (Smart Insights)
- 48% of consumers start mobile research with a search engine. (Smart Insights)
- 33% of consumers start mobile research with a branded website. (Smart Insights)
- 26% of consumers start mobile research with a branded app. (Smart Insights)
- Apps account for 89% of mobile media time, with the other 11% spent on websites. (Smart Insights)
- Tablet devices account for the highest add-to-cart rates on e-commerce websites at 8.58%. (Smart Insights)
- Over 50% of smartphone users grab their smartphone immediately after waking up. (ExpressPigeon, 2014)
- The percentage of companies optimizing email for mobile devices increased by 22% in 2014. (Adestra)
- The two most popular ways companies are optimizing for mobile are 1. using a simple template that works for all devices (52%) and 2. creating a mobile responsive email template (39%). (Adestra)
- 68% of companies have integrated mobile marketing into their overall marketing strategy. (Salesforce)
- 71% of marketers believe mobile marketing is core to their business. (Salesforce)
- 58% of companies surveyed have a dedicated mobile marketing team. (Salesforce)
- Google says 61% of users are unlikely to return to a mobile site they had trouble accessing and 40% visit a competitor’s site instead. (MicKinsey & Company)
- Pinterest is the most mobile social network and 64% of its referred traffic comes from either smartphones or tablet devices. (Mobile Marketing Watch)
- By 2019, mobile advertising will represent 72% of all US digital ad spending. (Marketing Land)
- In 2014, smartphones accounted for over 33% of all online traffic compared to tablets at just over 12%. (Marketing Land)
- Mobile email opens have grown by 180% in the last three years. (Email Monday)
- 79% of people surveyed use their smartphone for reading email — a higher percentage than those who used it for making calls. (Email Monday)
- 83% of mobile users say that a seamless experience across all devices is very important. (Wolfgang Jaegel)
- 91% of mobile users say that access to content is very important. (Wolfgang Jaegel)
- Average smartphone conversion rates are up 64% compared to the average desktop conversion rates. (CMS Report)
- 57% of users say they won’t recommend a business with a poorly designed mobile site. (CMS Report)
- 88% of consumers who search for a type of local business on a mobile device call or go to that business within 24 hours. (Nectafy)
- 83% of B2B marketers said mobile apps were important to content marketing.
- 48% of millennials view video solely on their mobile device. (Source)
- Mobile will likely account for 50% of all digital ad spend in 2016 (worth $100B). (Source)
- By 2018, 8 in 10 email users will likely access their email accounts exclusively from their mobile devices (emailmonday)
- 40% Of Mobile Searches Have Local Intent (Google Mobile Moments Study)
- 70% Of Consumers Delete Emails Immediately That Don’t Render Well On A Mobile Device (Blue Hornet)
- Mobile Offers are Redeemed 10x More Frequently Than Print Offers (eMarketer)
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