Your Guide to Building Good Content, Building Authority, and Credibility With Your Prospects and Clients
Building trust and authority with prospective clients is essential for any business looking to establish itself in the market and attract new customers. One of the most effective ways to do this is through the use of content created for informative marketing purposes. Content marketing is the process of creating and distributing valuable, relevant, and […]
Why Businesses Should Expand Their Digital Marketing in a Down Economy
In today’s volatile economic environment, it is more important than ever for businesses to have a strong digital marketing strategy. As traditional forms of advertising such as television and radio become increasingly expensive, businesses need to find ways to remain competitive and attract new customers. By expanding their digital marketing efforts, businesses can reach more […]
6 Ways to Improve Your Facebook Business Page Organic Reach
It is every marketer’s dream to ultimately drive traffic and sales at will. But it would be nearly impossible to achieve this goal if the marketer is unable to place the product or service in front of their ideal audience or customer. Facebook – the world’s largest social media platform – is a great marketing […]
Why Reputation Management is Critical to Your Online Brand
Thanks to the digital world, businesses can now enjoy greater exposure and better position their brand for success. One of the exciting features of the online space is that customers can now share their experiences with others on social networks. While the positive feedback of these customers can help in the growth and success of your business, […]
What is Facebook Zero and Why You Should Take Advantage
On January 11, Facebook published an announcement that sent the social media world into some sort of frenzy. Different words and phrases such as “apocalyptic” and “end of days” were used to describe the latest development. As more information has now been made available several months later, the effect of this announcement on brands and their pages […]
2018 Mid Year Social Media Strategies to Grow Your Business
2018 is in full swing, it’s June, although you’d never know it with the weather the way it is. However, I digress. If you don’t have a handle yet on how you’re going to craft the rest of your year from a strategic perspective or have a calendar in place yet, it might be time […]
Six Benefits of Social Media Marketing and Social Signals for Your Business
Benefits of Social Media Marketing and Social Signals for your Business Social media has become a significant part of the daily lives of almost everyone today. In fact, research has revealed that over 70% of internet users today engage in social media daily, and at least 135 minutes per day is spent on average by […]
Five Reasons Your Small Business Needs a Social Media Strategy
Why Your Business Needs a Social Media Strategy A social media strategy outlines how your small business will utilize social media to communicate with its target audience as well as the devices it will use to accomplish this. At an essential level it’s a basic statement of plan, illustrating the objectives and quantifiable goals for […]