9 Reasons Your Website Should Be a Living, Breathing Entity Not Just an Online Brochure
Your website is one of the most important marketing tools at your disposal. It’s often the first introduction potential customers have to your business, and it’s a 24/7 salesperson working to promote your products or services. With that in mind, it’s important to make sure your website is doing its job which means more than […]
Which Type of Facebook Ads Are Right For Your Business?
Facebook Advertising: Which Ad Types Are Best For Your Business? When you’re just getting started with Facebook Advertising, it can be challenging to know which types of ads are the most effective. This post provides a breakdown of each ad type available on Facebook and its respective benefits. A quick disclaimer before we begin: when […]
Why Businesses Should Be Retargeting Their Organic Website Traffic
Organic traffic is the best way for businesses to get customers, right? Wrong. While organic traffic is still crucial for building a web presence and establishing a brand, the real value lies in retargeted traffic. In fact, a study by AdRoll shows retargeted traffic converts at nearly four times the rate of non retargeted traffic. […]
How COVID 19 Has Impacted Online Advertising Results (and Why You Should Be Advertising There)
The Covid 19 pandemic has caused a significant shift in society, and the world of advertising is no different. Advertising online has become more critical than ever, and sites like Amazon are thriving from the additional online advertising revenue that pandemic fears have generated. Covid 19 has ensured online advertising will be one of the […]
6 Ways to Improve Your Facebook Business Page Organic Reach
It is every marketer’s dream to ultimately drive traffic and sales at will. But it would be nearly impossible to achieve this goal if the marketer is unable to place the product or service in front of their ideal audience or customer. Facebook – the world’s largest social media platform – is a great marketing […]
Why Reputation Management is Critical to Your Online Brand
Thanks to the digital world, businesses can now enjoy greater exposure and better position their brand for success. One of the exciting features of the online space is that customers can now share their experiences with others on social networks. While the positive feedback of these customers can help in the growth and success of your business, […]
Why Keywords and Keyword Optimization is Relevant to your Content Creation
Keyword research and content creation are in most cases, treated as separate entities. Although they both require different skill-set, they are equally integral to the success of any content marketing strategy. While some bloggers, writers, and business owners shy away from keyword research and usage thinking that it could affect their creativity, Google’s algorithm updates have constantly proven […]
How to Write Blog Posts that Promote your Business
Creating captivating and engaging content used to be a choice. Individuals and companies could decide to use blogs and articles to attract target buyers and compel them to make purchases. Not anymore. Writing blog posts is no longer optional these days. It is now crucial to an effective digital marketing strategy. To build trust, direct attention to a specific […]
What is Facebook Zero and Why You Should Take Advantage
On January 11, Facebook published an announcement that sent the social media world into some sort of frenzy. Different words and phrases such as “apocalyptic” and “end of days” were used to describe the latest development. As more information has now been made available several months later, the effect of this announcement on brands and their pages […]
2018 Mid Year Social Media Strategies to Grow Your Business
2018 is in full swing, it’s June, although you’d never know it with the weather the way it is. However, I digress. If you don’t have a handle yet on how you’re going to craft the rest of your year from a strategic perspective or have a calendar in place yet, it might be time […]