Progressive Web Applications offer a better way to deliver amazing app user experiences in a unified way across multiple mobile devices and multiple browsers on the mobile web.
Progressive Web Applications (PWAs or Progressive Web Apps) are a better user experience that utilizes the Web and can be better than native apps in specific use cases because:
They're Indexable in search engines and good for customer SEO,
They're Capable of having many of the same or similar services as a native app, including push notifications, loyalty, food ordering, and E-commerce stores.
They're Visible because the user can save the icon on their home screen and have any time anywhere access just like a native app.
They're Frictionless, and are available when browsing vs. searching a mobile app store,
They're Engaging, and look and feel like a native mobile application on iOS or Android devices.
They're Stable, and even in low bandwidth situations PWAs give you a better user experience than native mobile apps
They're Faster because their core code is HTML5 and have lower loading time than native apps
This power and performance of PWAs will transform how businesses and small businesses address their marketing efforts, customers, and customer service.
Progressive Web Applications are Engaging for the User
With rich online and offline experiences, automatic content updates when you add new images, text or services, push notifications, food ordering, E-commerce, and more, you get a great user experience.
The user can add the PWA icon to their home screen just like a native app, but without the requirement to search ofr it on the Google Play or iTunes app stores. The experience is a full screen experience, just like a native app, and will feel like a seamless experience.
Progressive Web Applications are Faster
Progressive Web Apps are generally faster than Native Apps. They take less time to load, and speed to load for mobile browsing. Here are a few stats that can help you understand why a PWA may be a faster way to service your customer:
- 48% of consumers start mobile research with a search engine. Users will find your website long before they find your App in a search engine, and your PWA, will automatically load in the mobile browser for them.
- According to Google, "53% of users will abandon a site if it takes longer than 3 seconds to load! And once loaded, users expect them to be fast—no janky scrolling or slow-to-respond interfaces."
- 83% of mobile users say that a seamless experience across all devices is very important.
Progressive Web Applications are Reliable for You
After you've saved the icon to your home screen, if you have the slightest of a data connection, the PWA will load, and load quickly. Some of the services may even be able to be cached on your phone in the event you do not have a data connection at all, allowing you some of the services you may require.
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