As a business owner, you understand the importance of growing your customer base. Increasing your customer base allows you to reach larger audiences and expand sales opportunities; however, acquiring new customers can be difficult. Fortunately, with the help of Google My Business (GMB) / Google Business Profile, it is now easier than ever to find potential customers. GMB broadens your reach by providing visibility in local search results as well as maps. Not only does this maximize exposure for your company but gives you more ways for customers to discover and contact you about potential sales opportunities. In this blog post we will discuss how using GMB can acquire more customers for your business so that you can achieve greater success in the long run!
Claim Your GMB / Google Business Profile Listing
If you haven’t already done so, make sure you claim your GMB listing as soon as possible. This means verifying that the information associated with your listing is accurate and up-to-date. This includes things like contact information, opening hours, website URL, and photos associated with the listing. All of these are important because they will help potential customers learn more about what you do and what kind of experience they can expect when they visit or call your business.
Verifying Your Business
Next, you need to verify that your business is legitimate by providing some documentation such as a utility bill or business license. This will help ensure that only accurate information about your business appears in search results. To complete this step, select the option that best suits your needs from the options provided by Google (postcard, email verification code, etc.). Follow the instructions provided by Google for verifying your business and wait for confirmation that it has been verified before moving on to the next step.
Optimize Your Listing
Once your listing has been claimed, it’s time to optimize it for maximum impact. Make sure all the information is accurate and up-to-date, but also add content that will help people learn more about who you are and what makes your business unique. You should include a detailed description about the services or products you offer to attract potential customers; if you have any customer reviews or awards, be sure to add those as well! Additionally, adding high quality images of both the interior and exterior of your business will give customers an idea of what they might experience when visiting or calling.
Add Photos and Videos
Adding photos or videos to your GMB page helps potential customers get an idea of what your business looks like before they visit it in person. This also makes it easier for them to recognize you when they see you in person or online. Additionally, adding pictures of products or services gives customers a better understanding of what you are offering them before they come in or order from you online.
Promoting Your Business
Once you have created a profile on GMB, it’s time to start promoting it! One way of doing this is by optimizing keywords in the title of your profile as well as in the content associated with it. This will help potential customers find you easier when they are searching online for what you offer. Additionally, it’s important to keep track of customer reviews and ratings of your business because these will influence how people view your company – make sure there isn’t anything negative out there about you! Finally, take advantage of Google Ads which allows businesses to advertise their product or service through sponsored links that appear in search engine results pages (SERPs).
Engaging with Customers
Finally, engaging with customers is key for any successful business – especially one utilizing GMB! Take the time to respond to customer inquiries and reviews in order show that you care about their experience with your company. Additionally, consider creating promotions or special offers via GMB such as discounts or loyalty programs which can be used as incentives for potential customers who might not have heard about our company before now seeing it on GMB profiles/pages! Doing this will help build relationships with current and future customers which in turn could lead to even more leads down the line.
Encourage Reviews
Encouraging customer reviews is another effective way of optimizing your GMB profile for increased visibility and more business growth. Reviews help build trust with potential customers since they are able to hear from past customers about their experiences with your company before making a purchase decision themselves. Furthermore, positive reviews that mention your products or services show up on search engine result pages (SERPs). This gives potential customers an additional reason to choose you over competitors who have fewer reviews or lower ratings than yours does.
Responding To Reviews
A key element to optimizing your Google My Business / Google Business Profile listing is regularly responding to customer reviews, both positive and negative. Responding promptly lets potential customers know that you care about their experience with your business and that their feedback matters to you – which is great for increasing trust in potential customers who may be considering patronizing your establishment. It also gives existing customers assurance that their concerns are being heard and taken seriously which helps build loyalty over time.
Conclusion
Google My Business / Google Business Profile is an invaluable tool for businesses looking to reach more potential customers online. By claiming and optimizing their listings, engaging with current customers, responding quickly to inquiries, and posting regularly on their profiles businesses are able increase visibility while deepening relationships with prospects which leads to more success! As such, all businesses should take advantage of Google My Business / Google Business Profile – it could mean the difference between success and failure!
Contact Us
If you would like to discuss how we can help you create new content either for your website, YouTube channel, your blog, etc. feel free to book a discovery call here: https://discovery-call.mixedmediaventures.com as we’re happy to have a no obligation discussion and help point you in the right direction.