Push Notifications

Create Better Push Notifications Your Customers & Prospects Want to Receive – Part Two

Posted on Leave a commentPosted in Blog, Mobile Application, Push Notifications

Leveraging Data to Craft Customer-Centric Push Notifications our push notifications need to be customer-centric. The type of message you send a dormant user isn’t going to be the same as the one you send to an engaged user. In order to understand your users better and know where along the app behavior spectrum each user […]

Push Notifications

Create Better Push Notifications Your Customers & Prospects Want to Receive – Part Two

Posted on Leave a commentPosted in Blog, Push Notifications, Small Business

In Part One of “Create Better Push Notifications Your Customers & Prospects Want to Receive” we talked a bit about being prevalent and relevant to your prospects and customers when they are mobile as well as defining the four types of users that might use your mobile website or mobile application.  In Part Two, we’ll […]

Push Notifications

Create Better Push Notifications Your Customers & Prospects Want to Receive – Part One

Posted on Leave a commentPosted in Blog, Mobile Application, Push Notifications, Small Business

Here is an old statistic (by Internet Standards).  In 2014, mobile commerce grew by 47% percent, and revenue from mobile commerce will equal 50%  of all digital (online) commerce in the United States by 2017.  Meaning, half, of all E-Commerce will be mobile whether to purchase products or services. We’ve reached a point of critical mass […]