Category: Mobile Applications
Progressive Web Applications by Mixed Media Ventures
What’s A Good Retention Rate For Small Business Mobile Apps?
The average rate of retention for any mobile application after a month of download is estimated at roughly 39%. This still goes on to fall to around 25% after three months. Recent research indicated that above-average retention rates exist for media and entertainment applications while this is not so for gaming. Truth of the matter […]
Seven Things to Remember About Sending Push Notifications
A huge advantage in mobile advertising or marketing is Timing. Mobile makes it possible to deliver messages and push notifications at the exact time when there is a higher chance of inspiring your audience to take action. However, that “best time” often varies to a large extent among apps. The factors responsible are audience, content, […]