Category: Digital Marketing
Why Use A Digital Agency To Grow Your Small Business?
What is a Digital Agency? If you’re not used to working with one, the name alone can sound confusing, and scare you away from even exploring what a Digital Agency can do for you. There are several definitions of what a Digital Agency is, and having a good idea of what that definition is will […]
What’s A Good Retention Rate For Small Business Mobile Apps?
The average rate of retention for any mobile application after a month of download is estimated at roughly 39%. This still goes on to fall to around 25% after three months. Recent research indicated that above-average retention rates exist for media and entertainment applications while this is not so for gaming. Truth of the matter […]
Seven Things to Remember About Sending Push Notifications
A huge advantage in mobile advertising or marketing is Timing. Mobile makes it possible to deliver messages and push notifications at the exact time when there is a higher chance of inspiring your audience to take action. However, that “best time” often varies to a large extent among apps. The factors responsible are audience, content, […]
A Look Back at Small Business Social Media Habits in 2016
I thought this a fitting post for Groundhog Day (ala Bill Murray), and we can look back and reflect on what happened in social media in 2016. Social media is always in a continuous state of flux. Staying up-to-date on social networking platforms can be difficult. A lot happened in the world of social media […]
